Putting a face to your name creates an instant connection.

Use personal video to convey authenticity, trust, and boost response rates by 2-5x.

KING OF CONTENT

Video has quickly become the communication vehicle of choice due to its ability to engage and disseminate information quickly.

1.81

Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).

2.6

People spend on average 2.6x more time on pages with video than without (Wistia).

4

4x as many customer would rather watch a video about a product than read about it (Animoto).

16

The  average  user spends 16 minutes

and 49 seconds watching online video

ads every month (Video Brewery)

1.8M

The value of a one-minute video is 1.8 million words (Video Brewery)

500M

500 million people are watching videos on Facebook every day (TubularInsights).

2/3

2/3 of users watch YouTube on a second screen while watching TV at home. (Google)

1200%

Social video generates 1200% more share than text and images combined (Responsive Bound Marketing).

157%

Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from

search engines. (MarketingSherpa)

95%

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)

92%

92% of mobile video viewers share videos with others (Virtuetes).

90%

90% of the world's

internet users go online via

mobile device (Statista).

90%

In 2015, 90% of young adults use social media, compared with 12% in 2005.  (Pew Research Center).

85%

85% of Facebook video is watched without sound (Digiday).

82%

82% of Twitter users watch video content on Twitter (Bloomberg).

74%

74% of 2017 online traffic is video content (KPCB)

65%

65% of video viewers watch more than ¾ of a video (Syndacast)

59%

59% of executives agree that

if both text and video are available on the same topic, they are more likely to choose video (MWP).

55%

55% of people watch videos online every day (MWP). 

52%

52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).

43%

43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).

41%

Video search results have a 41% higher click-through than plain text results. (aimClear)

SEO

Due to its powerful ability to attract and engage audiences, video is fantastic for Search Engine Optimisation. Videos, when published, have tags and metadata which the two largest search engines (Google and YouTube) use when providing the most relevant results for a search query.

 

Secondly, another SEO ranking factor that plays a pivotal role in determining which results appear (ideally on the first page of Google) is Bounce rate.

 

If your videos are engaging enough, viewers will spend more time on your website signalling to the search engines that

the content is good, so that it will keep appearing in the results for the search term.